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Trade Fairs & Events

  • Things are starting to get back to normal ...
    Things are starting to get back to normal ...
    The pandemic is not yet over, but almost every day we are seeing new restrictions ease up. This is also the case in the event sector. In August we are starting a new event season and look forward to meeting you at one or the other event - a chance to chat with you about all the news in and around the bike industry and offer you rides on the hottest bikes.

    Until we are back in full swing, we are going to keep on planning and preparing the best we have to offer for the events. So stay tuned! We will keep you informed through our newsletter, our website, and social media.

    All events are of course subject to strict hygiene and COVID-19 protection concepts so that the events can take place as planned. Until then, stay healthy and ride on.




• Our booth is set up to be COVID-compliant
• Masks are mandatory at the booth, plus we are social distancing
• Avoiding group formation
• Regularly disinfecting surfaces
Your and our health are our top priority, which is why we always observe the current hygiene measures.



• When renting bicycles, we ask that you bring your ID.
• Test bikes cannot be reserved
• Minors must be accompanied by a parent or guardian
• Test bikes are not issued to persons under the influence of alcohol
• Helmets are compulsory during test rides

Trade fairs and event dates 2021

  • 15.10. - 17.10.2021 – Bike Festival Riva, Riva

    Benvenuti on Lake Garda, where sports highlights, a breathtaking landscape and lots of Expo fun await you. There are plenty of highlights for young and old.


  • 04.08. - 08.08.2021 – Cycle Week Zürich (CH)

    The biggest bike festival in Switzerland is all about the various bike types this year. From trekking bikes and road bikes to gravel and mountain bikes, everything is included this time.
    Our test bikes:
    • Root Miller
    • Ground Control
    • X-Lite
    • Reveal
    • Backroad
    • Backroad AL
    • Backroad +


  • 07.09. - 12.09.2021 – IAA Mobility München

    This year, the IAA is taking place in Munich under the motto "climate-neutral mobility" and welcomes brands from all areas of the mobility sector.
  • 17.09. - 19.09.2021 – Dirtmasters Winterberg

    Europe's biggest gravity event promises action, fun and adrenaline again this year, with slopestyle and downhill contests that will once more take you through the air and down the mountain.
    Our test bikes:
    • Soul Fire
    • Root Miller
    • The Bruce
    • Backroad
    • Backroad AL
  • 25.09. - 26.09.2021 – Gravel Games Herten

    Gravel magic at the Ewald Colliery, where the gravel bike meets real industrial culture. Get excited! Fun, awesome tours and sensational competitions await you here.
  • 03.10. - 03.10.2021 – Sparkassen Münsterland Giro

    This year, the racing event in Münsterland starts under the motto "The best comes at the end". Either watch the pros in the finals of the German Cycling Cup or get in the saddle yourself in the Jedermann race.